Even the most optimistic of cannabusinesses never imagined just how popular CBD would become in the United States. In fact, cannabidiol, or CBD, is the reason underlying cannabis legalization in states countrywide. It is why the 2018 Farm Bill came into law, which legalizes hemp and all of its derivatives, of which CBD is the most famous. CBD oil products are everywhere. People cannot get enough of it.
The CBD market is huge. So is the supplement industry. So are the health and wellness industries. So is the medical industry. All of them combine to make CBD likely the most popular compound in modern times, quite possibly ever. Because of prohibition, CBD appeared to arrive out of nowhere just a few years ago. However, some used it long before its reemergence. Folks certainly used it centuries ago.
Ask anybody why the popularity of CBD and they will likely answer legalization responsible. This appears logical and resonates with legalization patterns worldwide. However, this does not explain it being common prior to prohibition and throughout history. Certainly, in these days, legalization has a role to play, but many believe the medical properties of CBD to be the reason for legalization in the first place.
If CBD were not so therapeutically beneficial, many argue that legalization would not occur. The Farm Bill legalized hemp at the federal level, which means nationally, in 2018. Further, any CBD oil products derived from hemp are legal. You can buy them, sell them, and distribute them, whatever you like. However, if the extract comes from marijuana plants, it remains illegal, classified as a Schedule I drug.
This is because hemp is not marijuana. It might belong to the same family of cannabis plants, but it lacks the tetrahydrocannabinol, or THC, that gives marijuana its psychoactive effects. Hemp cannot make you “high.” It contains less than .3 percent THC, which is not enough to make you stoned. This fact is behind the popularity of CBD. It has all the health, medicinal, nutritional benefits of weed, but without the buzz.
Of course, CBD would not have such a huge following if it were not widely available. You can find it seemingly everywhere and anywhere in the United States. Marijuana-derived CBD is easily accessible at dispensaries in legal states, as well as other outlets too. In illegal states, you can find hemp-derived CBD in drug stores, grocery stores, such as Walmart, Walgreens, and even Target.
Popular retail chains know the financial potential of CBD and are stocking as much of it as they can. Consumers find themselves spoilt for choice. The changing attitudes toward cannabis, as well as widespread societal acceptance of it, and the sheer medical promise of CBD are all responsible for this oversupply, this massive change in accessibility. This is also behind the push for legalization.
Although CBD does not affect you the way marijuana does with its THC, it is a cannabinoid found in cannabis plants. Marketers have been advertising CBD oil products with gusto, everywhere. Given its relation to marijuana though, this would not have been acceptable just two decades ago. Public perception is everything, and CBD marketing has been pivotal in today’s popularity of it.
Another cause of CBD’s popularity is its lack of regulation. It has empowered unscrupulous characters in the industry to tout it as a cure-all. You have likely seen this in the media. Claims of it able to cure every condition and then some are common both online and in print. There are also vague claims about health and wellness, and other similar suggestions of helpfulness, but without actually saying so.
To be clear, many studies prove the medicinal properties of CBD. It is capable of treating a myriad of illnesses and their symptoms, but nobody calls it a cure. In fact, it is illegal to make such unfounded claims about it. You can get into notable legal trouble. However, this law is largely unenforced. Almost nobody complies with it, if anybody even knows of it. As such, marketers make claims with impunity.
Much of this misinformation is behind the popularity of CBD. People think it a cure-all, even though it is not. What it is, however, is certainly therapeutic. There is truth in it. Science finds CBD with a myriad of medical uses, and there is an abundance of anecdotal evidence to support its findings. Scientific data exists, but clinical trials are still underway. We are still learning about the potential of CBD in medicine.
CBD is also popular because there is so much of it. There exist today more manufacturers and suppliers than at any other time in history. These companies market their CBD oil products, their CBD flower and invest heavily in selling it. The rush of demand from consumers triggered a rush of folks supplying it. The result is a massive CBD marketplace with all manner of products and innovations.
CBD would not be as popular as it is if there was less of it to go around. There is so much CBD available that folks can buy all they want, for every reason they want, and still have leftover. Big name brands are joining the fray, promoting CBD at every opportunity. Some sacrifice quality for quantity, but there is enough of it for people to try it, like it, and start using it on the daily. This is crucial to its popularity.
What is more, this abundance of CBD manufacturers is innovating. New and exciting CBD products enter the market frequently, attracting more and more folks to try it. There are CBD oil products, CBD flower, CBD topicals, CBD edibles, CBD tincture, and the list seems near endless. Competition is rife, which only adds to its attraction. There are specials, discounts, promotions, and more to popularize it further.
With so much CBD available, most are just having it delivered to their doorstep. CBD delivery is hugely popular too. You can buy CBD hemp flower with abandon, cartridges with gusto, and oils with delight. The online market is simply massive, with suppliers and delivery companies collaborating to bring you the widest selection possible. Just avoid low quality. Check reviews to avoid fraudsters and worse.
